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Extreme Qualifying is executive level front-end diligence and diagnosis which converts a static business lead into a committed new customer prospect.
Present or Qualify?
As professional salespeople we are quick to present but hesitant to qualify our prospective customers. Why? Because we are taught to always be closing. Value propositions create urgency only when delivered to a prepared audience.
Interested or Engaged?
In extreme qualifying we become an expert advisor. We probe for data which is empirical, quantifiable and observable. We focus on relevancy, indicators, facts and conditions. This approach expands the prospects’ self diagnosis capabilities, protects his interests and earns us exceptional credibility.
The resulting assessment clearly determines the caliber of the prospect and sets the tone for a successful presentation.
A Foundation For Success
When we shift our prospecting focus from traditional to diagnostic in scope, we achieve a solid foundation for sales efficiency and stability with new customer relationships. |
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